The official Atlanta Braves website vitalizes numerous
rhetorical strategies. The website strives towards a goal of gaining many fans
as well as raising a bit of money to fund the team. It attempts to accomplish
this through a variety of visual techniques.
In the top left corner, the headlines for the website are
illustrated in broad images to illustrate what is in each article. The image is
subtitled with the title of the article as well as a brief summary in smaller
font to describe what is contained in the article. The picture alternates to
display other articles as well. This transition catches the eye to attract
attention giving each article a good chance of being viewed. A downside to this
technique is that the articles displayed closer to the end of the sequence
could have a slightly smaller chance of being viewed as the other articles
would be viewed first. When the page is first opened, there is a small video
being played in the top right corner. The video is muted with the option of un-muting the video. The video being played with no sound raises a sense
of curiosity in viewers as they wonder what the video is saying. This tempts
the viewer to watch the video, giving it particular attention.
At the top of the page, there are options to view the
website in alternate languages. Offering information in foreign languages
expands the range of audience for the website. It gives a chance for people of
different origin to become a fan by receiving the information in their own
vernacular.
Dispersed throughout the page are advertisements for products
associated with the team, such as attire with the team’s logo displayed on it.
This is an intelligent technique as people who are already fanatics of the team
would be likely to visit the website. These fanatics would be the people most
likely to purchase the merchandise. These fans would also display what they
purchased to the public. This display would raise awareness of the team and
would attract more fans. The purchases made for the merchandise through the
website also aids in funding the team. Providing more money to the team gives the
team a way to pay for necessities such as equipment and the costs of travel. Of
course, ads for tickets to Braves games are also advertised on the website to
be sold to fans as well as anyone that would just enjoy a baseball game.
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