The comparison of both of these
short videos has a very large impact on what it means to be in agriculture and
a consumer in the United States. The first video emphasizes the all American
farmer and all of the very admirable traits that the traditional farmer must
uphold. The first commercial means to appeal to this kind of lifestyle so that
the viewers come to believe that if they own that particular kind of car they
will also uphold those all-American values.
The second
video mocks the original version of the advertisement. It is making the
statement that those kinds of farmers are rare in today’s society. Today
farmers don’t raise chickens to be sold. They are raised in massive quantities
in inhumane conditions. It is also making the argument that “god made the
pesticides and the tractors,” however this is not so. The original commercial
is correct in saying that God made the farmer, because God created man however
man created the tractor and the pesticides and any other technology used for
farming not god himself
The central
method used to convey their message in the second video is satire. It gives the
audience a different perspective of what it means to be a farmer in the United
States instead of the classical view that is portrayed in the first video.
Satire is helpful in them making their argument because it gives them a strong
emphasis on what today’s society is. Above all this second video is attempting
to make a very significant statement about today’s society. That society today
does not acknowledge that people are inventing all of these kinds of
technologies, people are blind to this fact and only see the classic
all-American idea of what it means to be a farmer. The second video is trying
to tell us about the importance of teaching society about what the field of
agriculture truly entails.
The
strengths of this first video is that it does appeal to most Americans and
their national pride, it glorifies farming as the all American career that many
take pride in. Some of the weaknesses of this ad however are that there is no
acknowledgment of the fact that farming is less and less prevalent in today’s
society. This is what the second video is attempting to portray, the strength
of this advertisement comes from the powerful use of satire that gives the
advertisement a very significant impact for the audience. The weakness however
is that neither of these sides acknowledges the positives of the opposing side
which is always an important part of an argument.
Both of
these videos take the same topic and argue completely different sides of what
it means to work in agriculture in today’s society. They are perfect example of
how to make a convincing argument and the best way to construct an argument.
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