Tuesday, February 19, 2013

"God Made Farmers"


The comparison of both of these short videos has a very large impact on what it means to be in agriculture and a consumer in the United States. The first video emphasizes the all American farmer and all of the very admirable traits that the traditional farmer must uphold. The first commercial means to appeal to this kind of lifestyle so that the viewers come to believe that if they own that particular kind of car they will also uphold those all-American values.
            The second video mocks the original version of the advertisement. It is making the statement that those kinds of farmers are rare in today’s society. Today farmers don’t raise chickens to be sold. They are raised in massive quantities in inhumane conditions. It is also making the argument that “god made the pesticides and the tractors,” however this is not so. The original commercial is correct in saying that God made the farmer, because God created man however man created the tractor and the pesticides and any other technology used for farming not god himself
            The central method used to convey their message in the second video is satire. It gives the audience a different perspective of what it means to be a farmer in the United States instead of the classical view that is portrayed in the first video. Satire is helpful in them making their argument because it gives them a strong emphasis on what today’s society is. Above all this second video is attempting to make a very significant statement about today’s society. That society today does not acknowledge that people are inventing all of these kinds of technologies, people are blind to this fact and only see the classic all-American idea of what it means to be a farmer. The second video is trying to tell us about the importance of teaching society about what the field of agriculture truly entails.
            The strengths of this first video is that it does appeal to most Americans and their national pride, it glorifies farming as the all American career that many take pride in. Some of the weaknesses of this ad however are that there is no acknowledgment of the fact that farming is less and less prevalent in today’s society. This is what the second video is attempting to portray, the strength of this advertisement comes from the powerful use of satire that gives the advertisement a very significant impact for the audience. The weakness however is that neither of these sides acknowledges the positives of the opposing side which is always an important part of an argument.
            Both of these videos take the same topic and argue completely different sides of what it means to work in agriculture in today’s society. They are perfect example of how to make a convincing argument and the best way to construct an argument.

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