TOMS

Toms is a very popular shoe company among consumers. One of the great things about his company is that if you buy one pair of shoes they will donate another pair to a child in need. This company reveals the importance of this act of charity through their website. The company also advertises that they have giving trips, trips that customers can attend and help give the shoe out to the children in need.

            The design of this web page is very calming and subtle with soft blues, white and black. But what do these colors tell us about the overall meaning of this company. This calming and peaceful impression of the webpage indicates the company’s overall goal and what they hope to achieve. Does the TOMS franchise hope to achieve world peace because of their promise to donate a pair of shoes for every pair bought? Another important aspect of this webpage is the different texts, their fonts and the colors. Some may argue that the color of the font, black or white, is simply the result of what shows up against the background however this is not the case. On this webpage when the product themselves, the shoes, is being advertised the type is small discrete and black. However when the “giving trip” is mentioned the type is big bold and white. What does difference mean that the franchise is attempting to tell the audience.

            This idea goes hand in hand with the idea previously mentioned about the light blue representing peace and harmony. In this webpage the white represents a purity and cleanliness that these children possess. The differences in the text make the theme of peace and harmony that much clearly. It can even be take to say that the sales, which is stated in black is representing a sort of dark and evil theme, while the white text reinforces the idea of peace and harmony.

            This website also involves a set of three rotating pictures. Although this is a very common theme in most webpages it plays a significant role in the overall impression of this website and the message the company is attempting to convey. Since the photo of the children is the second photo to appear out of four it gives the impression that this cause is a central concern in their company. The photo of shoes is still first because it is what the company is attempting to sell.

            This webpage seems very simple at first glance, however after careful consideration of the photography, coloring and text it is interpreted to have a much deeper meaning. A meaning that speaks not only to giving children in need a pair of shoes but promoting world peace.http://www.toms.com/