Lulu’s is a fashion website that takes designer brands and
discounts them to the public. When you first get to the website, the colors are
soothing and relaxing, making the shopping experience a stress-free time and a
way to relax. Likewise, with the colors of the website, a pale blue and white,
the letters of the name of the website, Lulu’s stands out as it is in bright
pink, letting customers know where they are shopping the entire time. There are
several advertisements that stand out as well, in the same hot pink color of
the website; for example: “Win Dresses for a Year!” and “Perfect Looks for
Special Occasions” that make the customer want to look into the details and
start shopping, so it is a way to draw people in. Also, there is a sign that
says “Free Shipping and Free Returns” in bold and hot pink, that draws
customers in and takes away many concerns that a potential customer could have
about shopping. Shopping online leads to many concerns like whether or not the
clothes are going to fit, how much money it is to ship and can anything be
returned, and when the website puts it out in bold that there is free shipping
and free returns, it makes shopping easier and stress free.
All of the
models on the website modeling the clothes are pretty and skinny, giving the
assumption that you will be skinny and pretty if you buy these clothes. All of
the clothes fit the models well and give many styles and options, so it is
easier for customers to see how it looks on people and the different ways they
can make it their own as well. Also on the website, there is a page dedicated
to finding ways to contact them, so if there are any troubles in shopping, they
can be addressed and worked out easily, giving customers a sense of
reassurance. There is also a portion dedicated to different social medias,
establishing that the website is popular and has a following on instagram,
Facebook, Twitter and Pinterest, so there are many sources to access the
website from, and that it is popular enough to be shopping at. These advances
demonstrate the technological advances of the website and make it easy to navigate
to do whatever you want to while shopping on it. Lulu’s.com is a easily accessible,
popular website that customers would have a relaxing time navigating in, making
the creators of it successful because it draws customers in and keeps them
hooked.
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