The comparison of these videos
shows a lot about where our society today came from and where it is now. In the
first video they try to explain how society should or used to look at farmers,
with such a prestigious honor, like there is no other harder job out there, and
that with out them this world would just fall completely apart. They do this
with the black and white pictures to make it seem more serious, and the slow
raspy voice to give it an even more serious tone. This is all for a truck
though, the all-American truck for the all-American job? Maybe that is what
they are going for; it seems to be the only plausible option.
The second
commercial is a satire; it is a spoof of the first commercial. It basically
shows that the first video is just incorrect, and very outdated. God may have
built the farmer, in a literal sense, and in a time where it was necessary to
have a farmer. But in today’s society having a farmer is not a worry or a
concern. Our society has created so many different inventions that having the
human farmer is not practical, it all goes back to people needing everything
done the most efficient way, and now days that would be with the factory farms.
They can raise more chickens in one day than the human farmer can, and the pesticide
resistant seeds are vital in areas around the globe today.
This can be
compared to George Ritter’s theory of McDolaldization, that people living in today’s
contemporary society need everything to be done at the most efficient pace
possible. It shows why McDonalds was created in the first place, to have that
food place where you can get in and get out in the quickest fashion possible.
Likewise, commercial two is being realistic when it shows all of what out
society is using, they might not be for it but they know it is there. One must
think to himself, is doing everything the quickest way always the right way to
do it? The answer to that is probably no, we are harming many things in the
process of using pesticides, but don’t think about the future of the soil or
the air. All we thing about is the present and what is going to get the food
quicker and with the same taste.
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