God and his Farmers

In a comparative analysis, there has to be similarities and differences. Okay so what first? Let’s go with the similarities. Well obviously, the same images were used in both videos. This was mostly because the second video wanted to make it apparent of what commercial it was making fun of. The second video also uses the same kind of sentence structure as it starts sentences mentioning god and how things in the world relate to farmers. This was mostly another way for the second video to make it apparent that it was a satire of the commercial. The overall structure is the link to make the two clips similar so that people can see the connection.

Time for the differences. In both commercials, there is a use of relation to religion. The commercial uses the appeal to religion to relate to the audience. The commercial is advertising for a Dodge truck. Trucks are more used in the south than in the north, and southerners tend to be more religious than northerners as the Bible belt is located in the south. With the religious tone, it relates more to its intended audience. The commercial also reaches toward this specific audience as farmers are mainly located in the south as it is the best place for farming conditions. The commercial seems to praise farmers saying how God trusts them so much and expects so much from them. This makes the farmers/southerners of the nation feel more appreciated, have a pride in their origin, and attract their attention. And the Dodge truck being subliminally displayed makes an attempt at convincing the southerners that the truck is the only one compatible for someone of such high standards.

The second video basically gives America a wake-up punch in the face. It opens with imitating the commercial and saying how God made a farmer. But then goes off on a tangent by explaining the horrible turn that America made from productivity into surplus and obesity. And it makes Americans seem lazy by saying that God made Mexicans for labor. Like what the heck?! The video connects with its audience by the use of humor. The accent used throughout the video is an obviously fake southern accent to make fun of the voice in the commercial. This video takes a demeaning view of southerners. Its main point conveyed was American society’s slow decline into sloth. I’m not quite sure what the intended audience was as it basically would make just about anyone angry by the end of it. Good thing it’s not trying to sell anything.