Save the Children

https://www.godskids.org/

            God’s Kids is an international network of orphanages that provides food, shelter, clothes, education, and medical care to orphans in India, Liberia, Thailand, Mexico, and the Philippines. It is an informative and interactive website because it tells about how they are helping and contributing to orphans, and it also allows people to donate on the website so that they can make a difference too.

            The background is white and a light gray layered together by a blue stripe, showing a very simple backdrop. This does not distract from their homepage that has pictures, links, and stories. It also indicates that they want the message of helping orphans to be the center and focal point. That is their main concern, and they would prefer everything to point that way. The color scheme of blue, green, and white is simple too. This does not distract from the main message as well, and it also adds a friendly feel to it because blues and greens are child-like colors. Blues and greens are usually used to depict the world too, and since this organization benefits children across the world, the colors are perfect for depicting pictures of the world on the website. By emphasizing that they help all around the world, it allows everyone feel as if they can make a difference no matter where they are.

            The pictures are of people of different nationalities, specifically children though. However, by using pictures of adults too, it shows that different types of people are contributing to the cause. The use of children, on the other hand, tugs at the heart strings. It is interesting though that the website chooses to not use children that appear to be in pain or that are starving. Usually this is the tactic used because it breaks people’s hearts, and the compassion moves them to action whether that is to go and volunteer or to donate money. By not using pictures of suffering children, God’s Kids organization is trying to depict that there is hope and that these children look that healthy because of what their organization is doing for the children.

            The multiple links available on the home page show that it is easy to use. If a website is easy to use, especially in the case of wanting donations, it will allow people to explore without getting frustrated. With minimal frustrations, they will be more willing to donate.

            Therefore, rhetoric is used through the color scheme, people choices in pictures, and easy accessibility.