Tuesday, February 12, 2013

Worthy Image



           Worthy Image is a company that specializes in creative design and visual communication. They make unique websites, 3D modeling, and logos for businesses that wish to draw viewers’ attention. Their website shows their great ability to do so through its visual appeal. The background starts at the top of the page as black and fades into a royal blue down the rest of the page. These colors stand out to the eye. They present a sense of royalty and worth, illustrating the viable asset they could be to any company who see this site. The company’s main logo is a unique-looking crown. It supports the visual of royalty and worth, as the company is named Worthy Image. They want any viewer to see their advertisement and know that they are worthy of working for them.
There is a rotating digital billboard at the top of the page that presents the idea that they are technologically advanced and modernly relevant to the culture. One of the advertisements on the billboard says “We help small cats look big. Get in the hunt”. Beside it, there is an image of a small cat looking in a mirror, but the reflection is a huge lion roaring. This message attracts small businesses. It illustrates that the professionalism of their logo or website could make the business look much more professional so they should ‘get in the hunt’ (the hunt being the advertisement game, of course).
There is a portion of the page dedicated to different ways to contact them. Some examples are facebook, pinterest, instagram, and twitter. By doing this, the company illustrates their relevance to modern culture and technology.
            There is another quote that reads “Having a website for your business or organization is a must”. The company is appealing to modernization here. While the quote may not necessarily be true, it is undeniable that all aspects of life, including business, are increasingly technologically driven.
            All over the page there are examples of advertisements and logos they have created for other businesses. This shows the practicality of what they do, the variety of different business they work for, and how well they do it. One particular advertisement is blown up on the digital billboard. It shows an advertisement created for a church. This is an interesting ad because it will attract the religious businesses, but also adds a sense of good will to the company.
            

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