Southern Comfort

Southern Tide is an up and coming brand that is taking over the whole Southeast. It is now a popular product that provides formal clothing and nice, expensive outfits. The website is very color oriented and lures you inside to explore the apparel and accessories its selling online. Pictures of sailboats and the pristine ocean views throughout the website helps inform the shoppers that southern tide can be a worn at the beach and is a seasonal apparel. The images of the outdoors of the coasts and shores illustrate that it is southern attire and is commonly worn for outside enjoyment. The young kids walking on the sandy dunes and the grown adults gazing at the calm waves crashing on the shore portray the widespread ages and genders that can wear the southern tide clothing. It is not only men’s wear or only used for formal occasions. Southern tide offers a wide variety of clothing that fits the need for the environment around you. The website persuades customers to believe that if they wear their assortments of clothing, they will feel comfortable and be able to relax and enjoy themselves. If it’s a warm sunny day out, an individual can wear a nice t-shirt and on those cold, muggy days one can dress in a button down and some khaki pants. Southern Tide believes it has everything to satisfy and please its customers with the most cozy and stylish outfits.

The clothing also seems to make people happy and cheerful whenever they put it on, based on the illustrations of everyone smiling and having fun on the beach. Southern Tide’s apparel has a variety of soothing, outdoorsy colors. The faded yellow t-shirts to the lime green collared shirts, even the faintly tinted purple button downs allow individuals to feel as if they were living on the coast of the oceans. The little blue fish swimming across every shirt or pant represents southern tide’s fashionable logo and expresses the adventures at the beach and the several marine creatures we all get to see whenever we explore the wonders in the depths of the oceans. The website itself is very inviting and reveals several pictures of waterfront views showing the customers its pleasurable aspects as well as outdoorsy style. The most important thing compared with other webpages, is that southern tide does not provide too much glitz and glamour, but instead utilizes a necessary amount of stunning images and a basic, well organized webpage to convey their simplistic style and outdoor comfort.